In mid-November I sent an email to Nature’s Path’s director of marketing. Nature’s Path is a company that makes organic cereal. They’d started a marketing campaign involving several different posters that talked about their cereal in a “fun” way. On my way to and from work each day, I’d pass by a couple of these posters at the Burlington GO station. For a while, before I wrote the email, I’d found myself repeating the phrase of one of these posters in my head. I wasn’t sure why it struck me so much more than other advertising I’d read, but it did for some reason. The day I wrote the email, I stopped and actually concentrated on re-reading the poster and trying to figure out why it kept demanding my attention.<\/p>\n
Here’s what it said: “We’ve found that social and environmental responsibility go particularly well with milk.”<\/p>\n
Thinking to myself that there must be something wrong with that, I set myself to figuring it out what it was – and I did so quickly enough. In my email to the marketing director, I told her that the ad copy wasn’t right. It should either read “responsibilities go” or “responsibility goes”.<\/p>\n
She wrote back and thanked me for my interest, and asked me for my mailing address. She wanted to send me something for my feedback. Just today, New Year’s Eve, I received a beautifully designed box with the following items inside: \nWho says that using proper grammar, and pointing out its misuse, doesn’t pay? (Incidentally, I can spot two problems with the grammar used in the names of these products. Can you?)<\/p>\n","protected":false},"excerpt":{"rendered":" In mid-November I sent an email to Nature’s Path’s director of marketing. Nature’s Path is a company that makes organic cereal. They’d started a marketing campaign involving several different posters that talked about their cereal in a “fun” way. On my way to and from work each day, I’d pass by a couple of these …<\/p>\n
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\nFlax Plus Granola: Pumpkin
\nFlax Plus Granola: Vanilla Almond
\nFlax Plus: Pumpkin Raisin Crunch
\nFlax Plus: Red Berry Crunch
\nOptimum: Blueberry Cinnamon
\nSynergy: 8 Whole Grains
\nPomegran Plus with Cherries
\nWhole O's
\nHot Oatmeal Variety Pack (Apple Cinnamon, Flax Plus, Maple Nut, and Multigrain Raisin)
\nOptimum Energy Bar: Peanut Butter
\nOptimum Energy Bar: Orange Chocolate
\nOptimum Energy Bar: Pomegran Cherry
\nOptimum Energy Bar: Blueberry Flax & Soy
\nOptimum Rebound Energy Bar: Banana, Nut, Matcha & Flax
\nWeil: Goji Moji Pure Fruit & Nut Bar
\nWeil: Banana Manna Pure Fruit & Nut Bar
\nWeil: Chocolada Walnut Pure Fruit & Nut Bar
\nWeil: Pistachi-Oh! Pure Fruit & Nut Bar
\nWeil: Chia Razz Pure Fruit & Nut Bar<\/code>
\n<\/code><\/p>\n